THE BALVENIE

LONG ODDS

Creative Director — Omar Silwany
Senior Art Director — Sam Resta
Senior Copywriter — Megan Cross
Group Creative Director — Kevin Gosselin
Momentum Worldwide

Out of 100 casks, a rare few become a Balvenie Single Barrel. The recipe is simple. Wood, whiskey, and time. Seasons. Years. Decades. Time works hard. So do we. So we flew to Dufftown, Scotland to capture the craft.

Long Odds | Crafting The Balvenie Single Barrel

"The Single Barrel is quite pure, really. It's the essence of what we do."

"One single ex-bourbon barrel with honey vanilla, hints of heather."

"Out of 100, we select just a few. Long odds."

PRODUCT FILMS

Doublewood

2:54

Portwood

3:07

Single Barrel Thirty

3:08

Single Barrel

3:03

THE CHALLENGE

The Balvenie is the most handcrafted single malt — the only distillery that grows its own barley, malts on traditional floors, and keeps coopers and coppersmiths on site. But craft had become a buzzword. Every brand claimed it. We needed to show what it actually looks like.

THE INSIGHT

Patience is the product. A Balvenie Single Barrel isn't made — it's selected. Out of 100 casks, only a few make the cut. The recipe is wood, whiskey, and time. Seasons. Years. Decades.

THE WORK

We flew to Dufftown, Scotland and spent time with Master Distiller David Stewart and Brand Ambassador Sam Simmons. We walked the warehouses. We dipped the dog. We made five films that let the craft speak for itself.

THE IMPACT

We ran The Balvenie Rare Craft Roadshow for two years. Then flew to Dufftown to capture the source. The following year, Anthony Bourdain signed on. Raw Craft. The Rare Craft Fellowship. A global partnership. We laid the groundwork.