ILLUMINATE
YOUR NIGHT
Creative Director: Omar Silwany
Senior Art Director: Sam Resta
Senior Copywriter: Megan Treme
Momentum Worldwide
Hunt at night.
Love the night.
We created a campaign that shines brightest
when the sun goes down.
HUNT AT NIGHT. LOVE THE NIGHT. FOR THESE NOCTURNAL ADVENTURERS
STOLI PRESENTS AN EXCLUSIVE BOTTLE
THAT SHINES BRIGHTEST WHEN THE SUN GOES DOWN. STOLI NIGHT EDITION.
ILLUMINATE YOUR NIGHT.
Retail/Web Animation
Full Activation Case Study
THE CHALLENGE
Stoli was launching a limited edition bottle — Night Edition. But limited editions are forgettable. They live on shelves for a season and disappear. We needed to make Night Edition feel like more than a SKU. We needed to make it feel like a movement.
THE INSIGHT
The bottle glows in the dark. That's not a feature. That's a philosophy. Night isn't when the party ends. It's when certain people come alive. The ones who see better in darkness. Hunt at night. Love the night. We weren't launching a bottle. We were launching a tribe.
THE WORK
We created a campaign that shines brightest when the sun goes down. Glow-in-the-dark everything — the bottle, POS, print, OOH, and experiential. Billboards that revealed hidden messages after dark. For high-end nightlife, we created limited edition bottle holders with UV lamps so barstaff could charge up the bottle as they brought it to your table. The ritual became part of the product. Every touchpoint designed for the night.
THE IMPACT
A limited edition that refused to stay limited. Night Edition was so successful in Year 1 that it spawned Years 2 and 3 — with sales increasing 350% and Night Edition accounting for 60% of that growth. The platform eventually evolved into elit Night Edition, the ultra-luxury LED-illuminated bottle. What launched as a seasonal SKU became a permanent franchise.