Omar Silwany
Creative Director. Advertising Creative. Writer.
Summary
A pre-med student doesn't usually end up naming the credit card in your wallet. I studied pre-med at Cornell and apprenticed under the poet A.R. Ammons. Then I spent twenty years writing the line, directing the frame, and building the campaign. Two arcs. Branding: Brand Institute, Siegel & Gale, FutureBrand, Interbrand. Advertising: McGarryBowen, BBH, Publicis, Ogilvy. For the last two years I have folded AI into that craft: Claude, Veo, Runway, Midjourney. The craft came first.
Experience
Founder & Creative Director Meanwhile In Jupiter Palm Coast, FL • 2020 – Present
Creative consultancy applying Madison Avenue craft to AI technology: campaigns, films, and agentic production systems. Supported Ogilvy's OpenX team across the Coca-Cola portfolio: Sprite, Fanta, Coca-Cola, Powerade. Invited into Ogilvy's elite freelance pool for the global Dove brief. Creative directed "It's Not Too Late," a FEMA docu-short through Ogilvy, with Dir. Alex Fischman Cardenas / Greenpoint Pictures. Grew the consultancy to $450K+ annual revenue at 95% client retention.
Creative Director BBH USA NY, NY • 2020 – 2021
Samsung came back. Brought in for a second consecutive global launch, this time during COVID: no normal set, no normal crew, a Seoul client an ocean away. Led the Galaxy Tab S7 FE launch, "Study Is Better with Play," with directors WeAreFromLA. Helped grow the Google account into a $10M business: WNBA sponsorship, the Olympic push, Super Bowl scripts for Google Sustainability. Reported to CCO Rafa Rizuto.
Founder & Creative Director Professor LLC NY, NY • 2015 – 2020
The MBK Alliance arrived with a broken strategy and the clock already running. Rebuilt it and concepted Obama's campaign: 50M+ impressions. Created the Samsung Galaxy global 5G launch with Publicis. Wrote Google Pixel 3 "Lose the Flash" for Night Sight, Dir. Terri Timely / Park Pictures. Named Google VR's Window Wonderland and wrote its voice: Webby, FWA, Awwwards. Brought Project Rock to all ages: 100M+ views on a single post, every product sold out. Served JOAN, GROW, VaynerX, Matter Unlimited, Erich & Kallman, CP+B, Seven Bucks, Publicis.
Creative Director Momentum Worldwide NY, NY • 2012 – 2015
Spirits, automotive, and technology, with no creative partner: copy and art direction both. Conceived the Bentley Visionary Experience, an installation that read your taste in art and configured your car. NYT, Fast Company, PSFK; Cannes Lions submission. Conceived the Glenfiddich 1963 experience, launched in LA and NYC to national press; Cannes Lions submission. Final-round pitch at Google HQ for the phone and tablet business. Helped build the social practice that became Five O'Clock, McCann's standalone social agency. First Creative Director invited to Momentum's Global Creative Council.
Co-Founder & Creative Professor LLC NY, NY • 2009 – 2012
Contract work that had to hold up on three continents at once: Momentum, Translation, Deutsch, Dentsu, Grey. Led Dentsu campaigns in Malaysia for Honda and Panasonic. Contributed to Uniqlo's Global CMO Summit in Tokyo.
Brand Voice Project Director McGarryBowen NY, NY • 2006 – 2009
There was no in-house identity and design team, so the job was to build one while the campaigns were already due. Named and architected Chase Sapphire, Ink, Slate, Liquid, and Ultimate Rewards. On the core team that relaunched J.P. Morgan. Created The 64 Days of Crayola, the brand's most effective retail campaign. Won Verizon three times: FiOS, Droid, 4G.
Earlier Roles Miami, FL – NY, NY • 1997 – 2006
Named Lipitor and Nexium at Brand Institute. Named Unisphere for the Siemens IPO at Siegel & Gale. Wrote naming and brand voice for Wells Fargo, ExxonMobil, American Express, SAP, IBM, Microsoft, Nestlé. Authored Dove's packaging guidelines during the identity shift that preceded Real Beauty. Wrote FutureBrand's early digital branding, onsite for Saudi Aramco.