AUDI

TRUTH BE BOLD

Creative Director, Writer: Omar Silwany
Creative Director, Art: Jason Borzouyeh
Momentum Worldwide

Audi asked for an experiential activation. An iconic brand partnership. A national dealer meeting. We saw the need behind the ask. Not an event. A storytelling platform. We pitched HBO Go. IP library. A-list talent. Prestige. Robert Downey Jr. as Tony Stark hosting the dealer meeting. Truth Be Bold: a branded content series. Didn't win. VW Group invited us back for Bentley.

Truth moves forward and unites us. Truth stares down at fear. Truth thinks on its feet. Truth breaks through imagined boundaries. Truth is ingenious and passionate. Truth is creative. Truth is our choice. Truth is Progress. May Truth Be Bold. Introducing TRUTH BE BOLD, a new series revealing the inner truths behind inspiring stories of personal progress. Join us as we shine a light on those who boldly go beyond all others and in doing so move us all forward.

Manifesto film

HBO Go Home Page

Out of Home

Launch Viewing Party

Private Viewing

Emmy & AFI Integration

Social Channels Overview

Twitter Presence

iTunes Distribution & E-Book

DEALER MEETING IN MIAMI BEACH, FLORIDA

Opening Night

Hosted by Iron Man, Robert Downey Jr.

Email Invitation

Physical Invitation

Registration Page

Event Guest Kit

Post Event Web Site

Where Our Idea Fits in Audi's Ecosystem

The Unboxing

THE CHALLENGE

Audi issued an RFP for an experiential activation. An iconic brand partnership. A national dealer meeting. But the ask was too narrow. A one-time event wouldn't build equity. It wouldn't travel. It wouldn't justify the investment in a prestige partnership.

THE INSIGHT

They didn't need an event. They needed a storytelling platform. HBO Go as the brand partner unlocked everything — IP library, A-list talent, prestige by association. "Truth Be Bold" as the platform aligned with Audi's "Truth in Engineering." Personal progress stories. Episodic content. Infinite activations.

THE WORK

We pitched the branded content series. Truth Be Bold: stories revealing the inner truths behind personal progress. Launch at the dealer meeting with Robert Downey Jr. as Tony Stark. Then extend the platform — web series, social, events. HBO Go gave us the arsenal. We gave them the strategy.

THE IMPACT

We didn't win. But VW Group remembered. A year later, they invited Momentum to pitch Bentley. That pitch became a three-year global platform. Sometimes solving for the need instead of the ask wins you the next fight.